Meet Hans & Lars
Two Norwegian fishermen who agree on very little, except that colder water makes better salmon.
Hans is the expert. Serious about salmon, experienced and famously unimpressed. Hans has seen enough warm water to know it’s not worth his time.
Lars is the assistant. Well-meaning, enthusiastic and occasionally missing the point. Lars loves yummy salmon but is less passionate about the freezing cold waters. He’s constantly testing Hans’ patience and slowly discovering that when it comes to great salmon, cold water isn’t up for debate.
Cold water. Great salmon. Two Norwegian guys.
Shot in Norway, our latest Ocean Blue campaign celebrates the icy, pristine waters of the Norwegian Fjords from which our salmon is sourced and brings to life two characters who take this fact very, very seriously.
Why Cold Matters
Norway’s cold, clear, fast-flowing waters create ideal conditions for salmon to thrive – resulting in firm texture, clean flavour and consistently high quality. It’s why Ocean Blue salmon is sourced there… and why Hans will never be without his beard.
This campaign brings that truth to life with humour, authenticity and a little Scandinavian dryness – because when it comes to great salmon, cold isn’t just a detail. It’s everything.